As the Executives of the organization (Anyone having a significant
impact on the decisions and actions effecting the business) you are
working with limited resources. These resources include people,
technology, capital, buildings, plants and equipment etc..
The more aligned the resources are towards
achieving your daily business results and long term goals, the better
your chances for sustainable success. The axiom that “people do not
plan to fail, but fail to plan” is true. We affix the addition as
follows “people do not plan to fail, they fail to plan in a meaningful
and sustainable way”.
In other words even if people recognize the
need for planning but do it in an ineffectual way, the result can be
that resources are deployed in activities that do not align with the
strategic objectives of the company. The deployment of the right
planning methods creates alignment between your objectives and insures
that your resources and projects are working on the activities that
have the highest impact in the right order.
If you are looking for a company that
will do "Event Strategy" and "look in" on how you're doing every once
in awhile we thank you for interest thus far but we are probably not a
match for you. The issue isn’t whether or not to plan; it is how
meaningful our planning is and how deep and broad our planning needs
to be based on where you are today and where you would like to be
tomorrow.
Many companies do not need the formalized
processes and sophisticated integrations that many would have them
believe and on the other side many need a far better method and
framework for planning than they have.
Why Does This Occur and What Can We Do
Differently?
There are two primary issues. These are not
just academic, they are real whether you run a small 1-2 person
operation or one with thousands with a holding company and multiple
businesses and divisions. The conversation about the speed of change,
while worked over repeatedly, is why changing our planning ability and
incorporating the right processes and tools are critical to the
success of your organization today. The same reasons that business is
more complex also gives us the tools to manage the complexity. We just
aren't good at using and implementing them yet.
These two primary issues are "Complexity" and
"Knowledge Integration Shift" have been brought about by our change
from the Industrial Age to the Information Age. Both are described
below but the bottom line is this... It's all about what happens where
your company meets the customer.
The successful business of today and those
that will earn the right to do business three years from now will
require that thinking, knowledge and internal communications change
substantially using the new tools and methods. Winning companies will
use the same tools and environmental changes that created all of this
speed and complexity... to manage it.
- Circulatory Strategies recognizes the new
complexities;
- Higher velocity - The speed of change in
markets (many global), competition, products and services.
- Increased customer expectations - Customers
expect more for less, faster service, and better quality products
and/or services.
- Greater requirements for efficiency - The
world requires more done for less. Technology integrations and
refined processes maintain pressure on your cost to produce.
- Replication - Newer entrants frequently
means faster, better as products and services are more easily
replicable.
- Faster opportunity recognition - As market
opportunities are identified new entrants fill the gap quickly often
able to deploy the best-of-class people, processes and technologies
while existing players deal with legacy issues.
The issue isn’t whether or not to plan; it is how
meaningful our planning is and how deep and broad our planning needs to
be based on where your company is today and where you would like to be tomorrow.
Many people do not need the formalized processes
and sophisticated integrations that many would have them believe and on
the other side many frankly need a far better method and framework for
planning than they have.

What Can We Do Differently?
Thinking at the top and implementing Standard
Operating Procedures and Rules used to be sufficient to compete in the
old business model (Industrial Age). They are completely insufficient
in today's Information Age business model.
Thinking at the top and implementing Standard Operating Procedures
and Rules used to be sufficient to compete in the old business model
(Industrial Age). They are completely insufficient in today's Information
Age business model.
Knowing the organizational direction and goals, understanding the
customers situation and goals and finding the solutions that match them,
takes the full power of creating direction, aligning resources,
communicating them to every point in the organization, getting feedback
on the results and adjusting based on those results. Circulatory
Strategic Management®.

